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GoodSport Aims to Completely Disrupt the Sports Drink Category

GoodSport Aims to Completely Disrupt the Sports Drink Category

GoodSport Aims to Completely Disrupt the Sports Drink Category

GoodSport Aims to Completely Disrupt the Sports Drink Category

So when Michelle McBride was handing out samples of the beverage she created at a gym in Chicago, I was already a believer in the potential of GoodSport. It made perfect sense to me that something ...

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CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

Former lawyer Michelle McBride took a chance on an idea for an all-natural sports drink filled with all of the good electrolytes and carbohydrates naturally found in milk — GoodSport. Now, GoodSpor...

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Exclusive: Michelle McBride Dishes On Creating GoodSport Nutrition, Which She Hopes Will 'Make A Lasting Change' In The Sports World

Exclusive: Michelle McBride Dishes On Creating GoodSport Nutrition, Which She Hopes Will 'Make A Lasting Change' In The Sports World

When Michelle McBride would bring her son to baseball and basketball games, she didn't want him drinking sports drinks that were filled with artificial ingredients.  For over four years, the en...

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Welcome to the Neighborhood: GoodSport

Welcome to the Neighborhood: GoodSport

There’s a new way to refuel after a workout! Michelle McBride is the founder of GoodSport and she visited Local 5 Live with how this new drink packs in some of the benefits of milk into a one of ki...

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food navigator usa

GoodSport Uses “Goodness of Milk” To Fuel Sports Hydration Startup

It’s milk, but not as we know it, Jim… To be precise, GoodSport is dairy milk, but with the protein and fat removed via ultra-filtration, leaving a clear sugary fluid loaded with electrolytes and v...

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authority magazine

Michelle McBride of GoodSport: Five Things You Need To Create A Highly Successful Startup

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and even bigger obstacles. 

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GoodSport, a Dairy-Based Sports Drink, Set to Hit 1,000 Walmart Store Shelves

GoodSport, a Dairy-Based Sports Drink, Set to Hit 1,000 Walmart Store Shelves

Powered by the goodness of milk, a first-of-its-kind sports drink is set to more than 1,000 Walmart store shelves across the Midwest. GoodSport Nutrition Founder & CEO Michelle McBride came up ...

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