GoodSport seeks to clean up sports nutrition
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GoodSport is a new sports nutrition beverage formulated to deliver effective hydration and clean up the category. The product features ingredients perceived as natural by consumers and derives many...
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Chicago sports mom turns milk into a sports drink
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Michelle McBride saw two things happening on the sidelines of her kids' games: She wanted a natural option to the sports drinks being given to the players, one that would hydrate better; and she wa...
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CEO Corner: Michelle McBride provides insight into her groundbreaking GoodSport® sports drink
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Former lawyer Michelle McBride took a chance on an idea for an all-natural sports drink filled with all of the good electrolytes and carbohydrates naturally found in milk — GoodSport. Now, GoodSpor...
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