GoodSport seeks to clean up sports nutrition

GoodSport is a new sports nutrition beverage formulated to deliver effective hydration and clean up the category. The product features ingredients perceived as natural by consumers and derives many...

Chicago sports mom turns milk into a sports drink

Michelle McBride saw two things happening on the sidelines of her kids' games: She wanted a natural option to the sports drinks being given to the players, one that would hydrate better; and she wa...

CEO Corner: Michelle McBride provides insight into her groundbreaking GoodSport® sports drink

Former lawyer Michelle McBride took a chance on an idea for an all-natural sports drink filled with all of the good electrolytes and carbohydrates naturally found in milk — GoodSport. Now, GoodSpor...