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Article: CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

Former lawyer Michelle McBride took a chance on an idea for an all-natural sports drink filled with all of the good electrolytes and carbohydrates naturally found in milk — GoodSport. Now, GoodSport® is an official sports drink of the WNBA’s Chicago Sky and McBride continues to build on her successful brand. She tells Athletech News how her dream became a reality.

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Exclusive: Michelle McBride Dishes On Creating GoodSport Nutrition, Which She Hopes Will 'Make A Lasting Change' In The Sports World

Exclusive: Michelle McBride Dishes On Creating GoodSport Nutrition, Which She Hopes Will 'Make A Lasting Change' In The Sports World

When Michelle McBride would bring her son to baseball and basketball games, she didn't want him drinking sports drinks that were filled with artificial ingredients.  For over four years, the en...

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GoodSport Aims to Completely Disrupt the Sports Drink Category

GoodSport Aims to Completely Disrupt the Sports Drink Category

So when Michelle McBride was handing out samples of the beverage she created at a gym in Chicago, I was already a believer in the potential of GoodSport. It made perfect sense to me that something ...

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