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Our Why

The sports drink category didn’t provide a natural option that delivered a functional benefit, so we sought to create the first natural sports drink with real science behind it - because at GoodSport®, we believe athletes deserve a sports drink that works as hard as they do without artificial ingredients and a lot of added sugar.

Our Founder created GoodSport® for athletes like her son who craved a powerful source of hydration.  She’d become frustrated with the options: the leading sports drinks were filled with artificial ingredients and the natural sports drinks didn’t contain enough electrolytes to provide any level of hydration beyond plain water.

 

 She worked with teams of world-renowned scientists to develop our patent-pending formula using only natural ingredients. Truly a first-of-its-kind, GoodSport® is shown in peer reviewed studies to hydrate significantly better than the leading sports drinks.

 

Disenchanted with the win-at-all costs atmosphere pervasive in sports that was having a negative impact on participation, she also vowed she would use the brand as a platform to inspire a more positive sports culture and to broaden accessibility in sports. That’s why we keep GOOD at the core of everything we do.

GoodSport Founder

GOOD IS AT THE CORE OF EVERYTHING WE DO

Our mission is to provide highly effective sports nutrition products powered by natural ingredients that are backed by science and to create a more positive sports culture and to create a more positive culture and greater accessibility in sports

Made from natural ingredients and backed by science.

Creating a more positive sports culture and greater accessibility.

Good for the planet, up-cycled verified.

Sustainably sourced main ingredient.