GOOD FOR YOU.GOOD FOR SPORT. GOOD FOR THE PLANET.
GOOD FOR YOU
Our goal is to help athletes stay safe and perform better so we use only ingredients from natural sources and are committed to rigorous scientific testing of our products.
Good For Sport
SO MUCH GOOD COMES FROM SPORTS.
Participation in sports makes fitness fun and fosters life-long healthy habits. It teaches important skills like teamwork, personal responsibility, grit and empathy. It provides a fun environment to learn and a safe place to fail so we can learn how to overcome challenges, improve critical thinking, cultivate resilience and develop leadership qualities.
Studies show sports participation improves grades, reduces anxiety and raises self-esteem. In turn, it lowers drug use and teenage pregnancy, increases college attendance rates and can even lead to higher annual earnings when entering the workforce. (1) (for a citation).
In short, sports participation makes a real impact on the lives of individuals and has the potential to lift communities. That’s why, in the (extra)ordinary course of our business, we support organizations that work to create a more positive culture and broad accessibility in the world of sports and fitness.
(1)Aspen Institute- Project Play, Youth Sports Facts.
GOOD FOR THE PLANET
Dairy companies ultrafilter milk to capture its protein for use in products like protein powders. When they do, they leave behind the clear liquid we use to make GoodSport®. By rescuing and upcycling this nutrient-rich part of the milk, called ultrafiltered deproteinized milk (or milk permeate), we reduce the environmental impact of its disposal and improve the value of the food system.