GoodSport Aims to Completely Disrupt the Sports Drink Category

In a previous life, I spent some time on the Chocolate Milk account at a PR firm. Yes, chocolate milk has a publicity team, how else do you think it got itself into the finish lines of triathlons across the globe?

“The perfect ratio of carbs and protein to help you recover post workout,” still rolls off of my tongue, and science backs up the milk-chocolatey claims.

So when Michelle McBride was handing out samples of the beverage she created at a gym in Chicago, I was already a believer in the potential of GoodSport. It made perfect sense to me that something derived from milk would be better at hydrating, and could feasibly be packed with the right mix of carbs and electrolytes to help rehydrate an athlete mid-workout.

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