Press

Here’s the story behind GoodSport’s milk-based sports drink, which started as a secret between a mother and her son

It started as a secret between Michelle McBride, her son, Beau, and the business idea derived from drinking milk.

See why sports health professionals, like Leslie Bonci, recommend GoodSport.

Bonci suggests any of PRIME's elder competitors for your sports drink needs instead, including Gatorade, Powerade, GoodSport, or Body Armor.

Sprint, Don’t Walk—These Are the 50+ Best Gifts for Runners, According to Runners Themselves

While the best gifts for runners may seem like a straight-forward answer, the choice isn't always crystal clear. Sure, a pair of sneakers seems like the most obvious answer, but what happens if the...

Goodsport Named an Official Hydrating Partner of the Chicago Sky

The Chicago Sky have announced a partnership with GoodSport as an official hydration partner of the Chicago Sky.

Athlete-Focused Approach to NIL Partnership

GoodSport Nutrition, the company behind GoodSport®, the natural sports drink that's been scientifically shown to deliver elite-level hydration embraced by collegiate and professional sports teams, ...

GoodSport seeks to clean up sports nutrition

GoodSport is a new sports nutrition beverage formulated to deliver effective hydration and clean up the category. The product features ingredients perceived as natural by consumers and derives many...

You Don't Need to Know How to Do It All to Run a Successful Business, Says This Entrepreneur

Michelle McBride breaks down founding and running sports drink company GoodSport Nutrition.

GoodSport Uses “Goodness of Milk” To Fuel Sports Hydration Startup

Milk may be one of the overall most versatile and nutritious beverages on the market — but it’s not exactly the first thing that comes to mind as a sports drink.

Chicago sports mom turns milk into a sports drink

Michelle McBride saw two things happening on the sidelines of her kids' games: She wanted a natural option to the sports drinks being given to the players, one that would hydrate better; and she wa...

How this Chicago mom helped her son, and founded a thriving company at the same time

Milk in your child’s sports drink? Yes, you heard that right.  Meet GoodSport – the first-of-its-kind natural sports drink made from the goodness of milk that delivers superior hydration backed by ...