GOOD IS AT THE CORE OF EVERYTHING WE DO

A PARENT WHO WANTED BETTER

GoodSport® founder, Michelle McBride, didn’t want her son drinking sports drinks filled with artificial ingredients and extra sugar at his baseball games. She wanted a natural option that was backed by science to provide truly effective hydration. Reading about athletes who drink chocolate milk for recovery after sports sparked the idea to look at milk as a natural source of hydration.

Michelle McBride

Turns out, milk is packed with electrolytes and the right balance of carbs that’s been scientifically shown to hydrate better than water and traditional sports drinks. So, she gathered a team of the world’s top sports nutrition and dairy food scientists to unlock the hydrating power of milk. The result is the patent-pending formula for GoodSport®, the first natural source of truly optimal hydration.

But superior hydration is just one part of it. The sports drinks weren’t the only things on the sidelines that needed improvement. Some of the behavior of parents and coaches was taking the fun out of the game. Turns out, it’s a national problem that’s causing kids to leave sports at an alarming rate. So, we are dedicated to creating a more positive sports culture and broad accessibility to get more people in the game.

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Good For You

We create healthy sports nutrition products made from natural ingredients to help athletes stay safe and perform better.

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Good For Sport

We are committed to inspiring a more positive sports culture and supporting organizations that provide accessibility to sports and fitness.

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Good For The Planet

We create healthy sports nutrition products made from natural ingredients to help athletes stay safe and perform better.

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