Turns out, milk is packed with electrolytes and the right balance of carbs that’s been scientifically shown to hydrate better than water and traditional sports drinks. So, she gathered a team of the world’s top sports nutrition and dairy food scientists to unlock the hydrating power of milk. The result is the patent-pending formula for GoodSport®, the first natural source of truly optimal hydration.

But superior hydration is just one part of it. The sports drinks weren’t the only things on the sidelines that needed improvement. Some of the behavior of parents and coaches was taking the fun out of the game. Turns out, it’s a national problem that’s causing kids to leave sports at an alarming rate. So, we are dedicated to creating a more positive sports culture and broad accessibility to get more people in the game.