A PARENT WHO WANTED BETTER
GoodSport® founder, Michelle McBride didn’t want her son drinking sports drinks filled with artificial ingredients at his baseball games. She wanted a natural option that was proven to provide effective hydration. Reading about athletes who drink chocolate milk for recovery after sports sparked the idea to look at milk as a natural source of hydration.
So, she gathered a team of the world’s top sports nutrition and dairy food scientists to unlock the hydrating power of milk. The result is the patent-pending formula for GoodSport®, the first natural source of truly superior hydration.
But superior hydration is just one part of it. We believe greatness starts with goodness, so we are dedicated to keeping GOOD at the core of everything we do:
Good for You, Good for Sport, Good for the Planet.
GOOD FOR YOU
GOOD FOR SPORT
WE WANT TO ELEVATE THE GOOD IN SPORT.
GOOD FOR THE PLANET
Dairy companies ultrafilter milk to capture its protein for use in products like protein powders. When they do, they leave behind the clear liquid we use to make GoodSport®. By rescuing and upcycling this nutrient-rich part of the milk, called ultrafiltered deproteinized milk (or milk permeate), we reduce the environmental impact of its disposal and improve the value of the food system.