GOOD IS AT
THE CORE OF
EVERYTHING WE DO
GOOD FOR YOU.
We will only make healthy products from natural
that are backed by science.
GOOD FOR SPORT.
We will use our platform to inspire a more positive culture in sports and fitness and will support programs aimed at getting more people in the game.
GOOD FOR THE PLANET.
We create products from sustainably sourced ingredients and ensure our business practices are consistent with supporting a healthy planet – the most important playing field of all.
How WE Support a healthy Planet
Our Upcycled Main Ingredient:
Ultra-Filtered Deproteinized Milk
Ultrafiltration is a filtering process that separates the components of milk. We ultrafilter milk to harness its electrolytes, vitamins and carbs and remove its protein which is not necessary for hydration and can be hard to digest during a workout. The result is our clean, thirst-quenching beverage that delivers Naturally Powerful Hydration™.
Dairy companies often ultrafilter the protein from milk and use it to make products like cheese or protein powders and leave behind the part of the milk we use to make GoodSport™. Millions of tons of our main ingredient, ultra-filtered deproteinized milk (also called milk permeate), are generated and often disposed of or sent to farms for feed. When we capture and upcycle this nutrient-rich part of the milk, we reduce the environmental impact of its disposal and improve the value of our food system.
STEPPING UP TO THE PLATE
Our Founder, Michelle McBride, took a swing at something new and wound up hitting it out of the park.
Michelle was frustrated by the sports drinks containing artificial ingredients given to her son at his baseball games. She knew hydration was important but was disappointed by the options and recognized that athletes of all levels, who go to incredible lengths to care for their bodies and maximize performance, faced the same predicament. They had to settle for sports drinks that were either filled with artificial ingredients or ones that didn’t provide any level of hydration beyond that of plain water.
MILK GETS IN THE GAME
Michelle offered her son chocolate milk as a healthier alternative. And while it wasn’t the thirst-quenching solution they were looking for, she was definitely onto something…
She decided to create a great tasting sports drink from a natural source that would provide superior hydration and her research led her right back to milk. She learned that milk is packed with the essential electrolytes needed for optimal hydration and that studies have shown milk is far more hydrating than traditional sports drinks or water. That’s when the spark for GoodSport™ was ignited.
Michelle wasted no time gathering a team of the world’s top sports nutrition and dairy scientists to work together to unlock the power of milk. The result is the patent-pending formula for GoodSport™, Naturally Powerful Hydration™ from the goodness of milk.